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”Businesses who adopt AI could increase their value by 120 percent”
New research from McKinsey and Quantumblack suggests UK businesses adopting AI could see their value increase by 120 percent within a decade. AI overall could provide a 22 percent GDP boost worth millions to the UK economy, according to the research. Furthermore, the researchers warn that firms which do not integrate AI into their day-to-day […]
Data Driven-Marketing: How Data Can Improve Advertising
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity. Gaining insights into customer behavioral patterns plays a critical role in creating focused, targeted, or even personalized […]
3 Golden Rules of Successful Sales Sites (It’s all about the content…)
Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than giving visitors what they really […]
Why your company needs to start working on its AI strategy ASAP
There is no doubt that Artificial Intelligence (AI) is essentially a transformative technology. You may think ”yeah, that is something for tech giants and digital innovators, my online store / B2B service company / tourist company / charity organization surely couldn’t find a use for this complicated technology”. Well, think again. Although at this moment […]
Customer Intelligence is the secret weapon of successful B2C companies
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has become the basis of any […]
Here are two good reasons why your business should give AI a chance
Brought to you by BehaviourExchange When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider. However, while the implications seem massive, AI is here to stay in the world of customer service and the customer experience. Here […]
Why custom content is the future of marketing (and 78% of CMOs already know)
The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game. Around 78% of CMOs believe that custom content is the future of marketing. Tailor content to your customers/audiences Spend time learning about your audience. […]
You’re slowly turning into a CENTAUR because of Artificial Intelligence – and it’s a good thing
An article by BehaviourExchange If a person works with an artificial intelligence (AI) system, they are called a centaur. We’ll see more of those hybrids in the year to come, analysts claim. We are turning into centaurs The ancient Greeks created a hybrid creature with the torso of a horse and the upper body of […]
How micro-influencers can help you improve your company image and boost sales
This article is brought to you by BehaviourExchange The Association of National Advertisers (ANA) last year reported that 75 percent of all U.S. marketers would consider using Influencer marketing and over 40 percent would increase spending in 2019. The study also notes that the types of social media influencers may differ. Some companies are working […]
Content marketing vs. inbound marketing: What is the difference?
This blog post is brought to you by BehaviourExchange Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on. Inbound vs. content marketing Once you know the […]
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