Everything on digital marketing
Consumers expect you to recognize their wishes and needs. Can a personal approach be applied to masses of potential buyers online?
This article is brought to you by the marketing personalization experts at BehaviourExchange Marketing has changed significantly over the last two decades and one of the most important recent marketing trends is personalization. Technological advancement in recent years brought about new opportunities for ever more accurate targeting and personalization of messages which will eventually replace […]
Find out which targeting method you should use in your B2C Christmas campaign!
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today. Sociodemographic targeting – readily available but not very precise Sociodemographic targeting uses – as the name […]
These are the brands millenials most frequently talk about!
Millennials are digital natives, so it comes as no surprise that the brands 18- to 34-year-olds talk about mostly come from the digital world. But there are also notable exceptions as the YouGov Millennials Ranking shows. NETFLIX, IKEA, WHATSAPP & CO Especially Netflix is currently on every millennial’s lips: Almost 80 percent of the respondents […]
These are the 3 golden rules for running a successful website! Rule no. 1: Content is king…
The slogan “Content is King” is old, but still completely up to date. Many online retailers have great products or offer unique services, but they do not manage to convince the visitors of their websites. This article is brought to you by BehaviourExchange, a digital platform that will save Internet users from irrelevant junk. Many […]
What is ‘data slavery’ (and what you can do to break free from it)?
We spend more and more time on the Internet, leaving behind huge amounts of data. It didn’t take long for network giants like Google or Facebook, but also intelligence agencies, to figure out what to do with all this free data. With social networks, big data, refrigerators or washing machines that are connected to the […]
Personalized content — a trend with big impact
As data collection has become more sophisticated, content personalization has gotten easier in some ways and more complicated in others. Starting out as a buzzword, this marketing approach now determines the way companies communicate with its customers. People actually demand personalized content Attention has become a precious commodity in the digital age. Web users in […]
B2C Companies Miss (Too Many) Sales Opportunities By Not Knowing Their Web Visitors
Businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. However, building a website’s traffic is one thing. Converting traffic into sales is quite another. Don’t get lost in the noise In a world where users are constantly bombarded with content and ads that try to […]
Content personalization drives the latest online revolution
The term banner blindness (also ad blindness) is used when visitors to a website do not perceive banner ads or other elements and content that they perceive as advertisements. Ads can be found almost anywhere on the internet. They traditionally have standard sizes and are placed in specific places on the website. At first, web […]