Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also a very effective approach to reaching consumers. Thus, solutions that use customer data to create and position tailored ads, are increasingly in-demand today. Retargeting Retargeting
Understanding customers and their behaviors is a critical element of any online retailer’s success. With the emergence of new devices and platforms, retailers must optimize their strategy across more customer touchpoints than ever. What to do with all the information The abundance of touchpoints can result in a highly fragmented
One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a lot of money and resources in building data warehouses, customer data platforms, and data tracking strategies over the past years. But more often than not,
There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in
The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their
Simply put, customer intelligence or CI is the process of gathering and analyzing various information about customers and their (mainly online) activities. This pursuit helps retailers and businesses build deeper and more effective relationships with their buyers and improve their organizations’ strategic decision-making by providing valuable insights into the customer base.
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity. Gaining insights into customer behavioral patterns plays a critical role in creating
Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has
The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game. Around 78% of CMOs believe that custom content is the future of marketing. Tailor content to your customers/audiences Spend
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
