20 years of experience in digital media


The BehaviourExchange team of experts in artificial intelligence, machine learning, psychology, online content and online marketing is working hard to make the (online) world a better place. For businesses, as well as for individual users.

I.R.V. d.o.o.

Founded in 1998, the company operates a number of popular media websites that have evolved into successful brands. They provide daily news and a wide range of informative and entertaining content that appeals to readers, as well as advertisers.



Based on our media expertise and knowledge of the various challenges and obstacles in the field, we developed the technological solution ContentExchange. At present, the network connects over 200 websites in 9 language territories, with new ones joining regularly. ContentExchange is a fully automated multi-compensation system that helps media websites increase the number of visitors, as well as boost the reach of their content. Simultaneously, it serves as a sophisticated advertising network that complements the media sites’ inventory and features some truly innovative ad formats.


After many years of developing the ContentExchange system, the team has come up with a unique solution. BehaviourExchange enables businesses to adjust their online content to each visitor in real time, at the very moment they enter the website. This means that every visitor sees the content that relates to their demographic characteristics (e.g. gender, age, education, …) and interests (e.g. cooking, fitness, beauty and fashion, technology,…).


Would you like an offer? Write to us or stop by for a cup of coffee!