The difference is how we get profiles, in the way we use profiles and in the way we use ad formats. BEX advantages are unique and locally produced profiles, our own database, and the use of premium ad formats.
Personalized ads can be shown on websites that have implemented BEX code or they are in the BEX network.
The price depends on the complexity and width of the audience, the ad formats and selection of the media.
The most important is a good brief with your team. The rest, a BEX team of experts (AI, machine learning, IT, psychologist and marketers) will take care of.
BEX services provide technology, but conversion depends on directions from the agency for creating a campaign and on the ads creatives that the agency or company does.
We have profiles in Slovenia, Serbia and Croatia.
BEX services cannot be compared with Google because BEX has their own features and advantages and Google has their own. Results will be even better when we combine both features together.
We have developed BehaviourExchange to enable B2C companies to communicate with their website visitors on a personalized basis. Personalized communication, tailored product and services, and especially the right content at the right time in the right place, is crucial in the sales process and in promoting online visitor activity.
Our team of experts in the fields of artificial intelligence, machine learning, IT, psychology, content and online marketing has developed a way to tailor your online communication to individual customers.
BehaviourExchange allows you to customize communication with each of the anonymous users who visit your site to improve satisfaction and increase sales.
Visitors will not notice the new adaptations, nor will they notice that different web visitors see different content. Instead, they will only see content that is personally interesting for them.
The program code adjusts the web content asynchronously and does not slow down the loading of the content on the web site.
No. The use of BEX Personalized website services does not require any design or content adaptation of the host website. BEX technology adapts the display configuration of existing content on the website, while the design of the website remains the same as before.
BEX experts can suggest changes to your website in order to improve the user experience of each web visitor.
No. Content is visible to all visitors. Our technology will allow you to show demographically-targeted content to visitors, not yet recognized visitors.
We do not currently allow this option, but it is technically feasible and will be available in the second half of this year.
No. This service provides personalized displays of already-existing content. However, we also offer marketing services, if needed.
BEX services are priced using the following criteria:
Additional consulting hours may be requested and charged for marketing, advertising, online media, content, and communication. The contracting parties agree that all additional services shall be charged at the contractor’s price list.
Yes, the subscriber payment is fixed and the same every month. Additional requested consulting hours may vary month-to-month.
At first, we recommend that you redirect up to 5 audiences and minimize the personalized content within the target audience.
First, we will determine who the typical customers for each product are. We will also find information about what interests your web visitors have to create the best selection of content for each target group.
Yes. You can make a personalized address with text, an image, or with various calls to action, and will need more content to create these personal messages.
Such visitors may be shown such content as is currently displayed.
Marketing, strategy and tactics are different from company to company. We tailor suggestions to each company in order to best display its products.
You install the BEX code on your website, give us access to Google Analytics, define audiences, and determine what content you want to show to which audience together with the BEX team of experts. You must also edit the cookie permissions and add a BEX cookie with the associated functionality description to the cookie list. Everything else will be taken care of by us.
The widget is a content banner or a content block which displays targeted content.
We add content to our backend / admin interface that the client would like to highlight and we “associate this content” with the right group of people for this product. When this content is ready and the Bex code is correctly implemented on the client’s page, a real widget will be displayed when the user visits the site.
Customizing web content via widgets has no effect on SEO. Redirects / redirects have no impact on SEO as the visitor is redirected from the front page to the subpage.
We will replace your content as soon as possible, but we ask that you request your desired content replacement at least 4 hours in advance.
The GDPR strictly forbids any data exchange, so this is not possible as it is not allowed under the European Directive. Namely, we cannot or should not share our data.
The client inserts a simple code into their website that loads our script (asynchronously) without blocking the page.
The majority of companies that have opted to participate use the front page and product page widget.
No. The code can be easily installed using Google Tag M.
With the BEX service, customers brought to your site through advertising campaigns will see products of interest. You also may book an advertising campaign with us that will allow you to personalize your ads and bring you exactly the visitors you want to your site.
Yes, using the BEX service will increase the quality of leads. We will prepare a report with all statistics from Google Analytics before and after using BEX to allow you to compare.
By personalizing the content on the website, the visitor sees a product closer to their interests and desires, which will increase the rate of sales.
We agree on this during integration. Based on Google Analytics data, KPIs can then be more easily determined.
We have been developing BEX for the last 4 years. First part of the project is called ContentExchange, of which development started 4 years ago. As an extension of this product, 2 years ago, we started developing the product BehaviourExchange as you know it today.
After signing an NDA at the beginning, we can start implementation of the project.
In order to use BEX services, the contract on the processing of personal data is unnecessary, since we do not access the personal data of business partners and their systems and their databases, and because we “process” only the data on visitors. However, if any client requests it, we can sign a contract. Warning: Such arrangements are currently in force until a new Personal Data Protection Act and a new e-privacy regulation are adopted to clarify data processing and cookies.
The owner of the website where BEX services are provided is required to obtain consent. A cookie notification on the site will collect consent for using cookies on the first visit. We inform each partner that our code sets a cookie for visitors, send them a set-up and a cookie description (contract).
If we have the consent, the visitor’s data (IP, visit time, URL ….) is recorded in our database (on a server that provides technical, hardware and software security) and the data is anonymized.
For all collected cookies, visitors have given their consent to use. We collect data online through various sources, but cannot reveal the details as this is critical to our development technology.
When you visited one of the online media that is part of the BehaviourExchange network, you agreed to the advertising cookie to allow you to monitor your online activities. You did not need to give additional profiling permission, as we anonymize all the information. Based on online behaviour, we determined for each cookie which demographic and interest group it belongs to.
No. According to GDPR, we may only collect information on websites where the visitor has agreed to advertising cookies.
Yes. At the beginning of the development of the BEX project, we presented the idea and the project plan to Natasha Pirc Muser, former Information Commissioner. The project was judged to be in compliance with GDPR, subject to all the rules and regulations set by GDPR. Since our goal is long-term existence on the Slovenian market and expansion into foreign markets, we will ensure consistent compliance with all regulations and legal provisions in Slovenia and in foreign countries.
The BEX service provider has not appointed an authorized person for the protection of personal data (not required because we do not process sensitive or large amounts of personal data), and we have a GDPR and personal data protection specialist at the company. All questions regarding GDPR and personal data protection can be addressed by partners to firstname.lastname@example.org.
We recognize the visitor’s interests. Visitors with different demographic characteristics may have the same interests, so demographics are of secondary importance.
We gain the profiles of web visitors by following their reading habits online. Keeping track of the media content that individuals read allows us to predict their demographic characteristics and infer their interests.
No, they don’t need to do anything for anonymous profiles. Our business model also provides for identified profiles. In this case, web visitors will register on the BEX platform and submit the information they wish to include in their profile.
We keep track of what people are doing and reading online, much like Google does. There are more sources of monitoring, but we can monitor over 20 million online activities daily.
We currently have profiles in Slovenia. In the second year, we plan to expand to foreign markets as we collect data in countries from 9 language areas. In all likelihood, BEX will be one of the first new markets in Serbia.
We profiled online behaviors and interests according to IAB taxonomy. It currently has 29 major categories: Automotive, Books and Literature, Business and Finance, Careers, Education, Events and Attractions, Family and Relationships, Fine Art, Food & Drink, Healthy Living, Hobbies & Interests, Home & Garden, Medical Health, Movies, Music and Audio, News and Politics, Personal Finance, Pets, Pop Culture, Real Estate, Religion & Spirituality, Science, Shopping, Sports, Style & Fashion, Technology & Computing, Television, Travel, Video Gaming. Each of the major categories is then subdivided into sub-categories, leaving 700 of all interest categories.
We determine age and parenting based on reading interests and online activities.
Profiles are refreshed once a day.
We have 1,647,167 profiles in our database, 2,435,103 media pages scattered and 250,000,000 pageviews recorded. Once the individual reaches the minimum limit of the web pages viewed, the computation of the profile for that user takes less than 1 second.
Yes, we have 1,647,167 unique profiles in our database. Given that on average, people access the web through 2 devices, we could say that we have about 800,000 unique web visitors in our database.
Technically, this is feasible, but we are not offering this option at this time. This innovation will be available in the next year.
Yes, we eliminate cookies of people with too few page views.
We will not do this without your permission and the consent of your web visitors, which will be written in the contract.
As far as personalization is concerned, the service is similar.
Do you have further questions?