The fact is that “73% of companies with above-average customer experience perform better financially than their competitors.” One of the best ways to improve customer experience is to personalize it. Here are 5 advantages you will have over your competition, if you use Customer Intelligence (CI). CI allows you to know
Getting the right message, to the right person at the right time. That’s the goal, right? To know what to say you must first identify the different types of customers you will have. There are many denominations and one of them is based on the customer journey. Thanks to Eugene
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today. Sociodemographic targeting – readily available but not very precise Sociodemographic targeting
Social media is a powerful and effective tool if used properly. Through various platforms and channels, you can connect with customers worldwide within seconds. The big question is: how do you face up to competitors here? The marketing experts from BehaviourExchange are here to share some valuable tips with you.
Millennials are digital natives, so it comes as no surprise that the brands 18- to 34-year-olds talk about mostly come from the digital world. But there are also notable exceptions as the YouGov Millennials Ranking shows. NETFLIX, IKEA, WHATSAPP & CO Especially Netflix is currently on every millennial’s lips: Almost
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