The fact is that “73% of companies with above-average customer experience perform better financially than their competitors.” One of the best ways to improve customer experience is to personalize it. Here are 5 advantages you will have over your competition, if you use Customer Intelligence (CI). CI allows you to know
Getting the right message, to the right person at the right time. That’s the goal, right? To know what to say you must first identify the different types of customers you will have. There are many denominations and one of them is based on the customer journey. Thanks to Eugene
The article is brought to you by the marketing experts at BehaviourExchange What do the two buzzwords actually mean in concrete terms? What unites both is a foundation of data. But how can artificial intelligence (AI) and customer experience (CX) really be meaningfully and profitably integrated into marketing? Artificial intelligence and
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