Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today. Sociodemographic targeting – readily available but not very precise Sociodemographic targeting
According to the marketing experts at BehaviourExchange, you cannot create an effective and profitable content marketing strategy without the use of profiles. With profiles, you can get to know your customer base well by developing a certain understanding of your customers’ and prospects’ needs and desires. This whole process allows you
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