The goal of advertising was to bring the Family Adventures closer to those audiences interested in family vacations.
The BEX database enables the creation of narrow and broad audiences, using the parameters “include”, “required”, “exclude”. We thus formed 2 audiences for the Family Adventure campaign.
We made a comparison of i.e. Quality leads or. returning visitors back to the site between those who interacted with BEX ad formats and those who interacted with gdn campaigns. We’ve found that BEX visitors are much better quality because they return to the advertiser’s site more and more often over time.
We made a comparison between the classic and the non-profiled advertising.
For analysis, we took all the ad formats within all the advertising campaigns we ran for the company from January 2019 to March 2020. We used CTR% as the advertising metric.