5 Simple Steps to Understanding What Your Customers Want

by BEX Media • 22/10/2020

The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their needs. All the products and […]

3 Golden Rules of Successful Sales Sites (It’s all about the content…)

by BEX Media • 25/04/2020

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than giving visitors what they really […]

How micro-influencers can help you improve your company image and boost sales

by BEX Media • 21/02/2019

This article is brought to you by BehaviourExchange The Association of National Advertisers (ANA) last year reported that 75 percent of all U.S. marketers would consider using Influencer marketing and over 40 percent would increase spending in 2019. The study also notes that the types of social media influencers may differ. Some companies are working […]

How to build your social media presence from scratch

by BEX Media • 04/02/2019

Social media is a powerful and effective tool if used properly. Through various platforms and channels, you can connect with customers worldwide within seconds. The big question is: how do you face up to competitors here? The marketing experts from BehaviourExchange are here to share some valuable tips with you. Where (and how) to start […]

How to create customer profiles for a personalized content marketing strategy

by BEX Media • 15/01/2019

According to the marketing experts at BehaviourExchange, you cannot create an effective and profitable content marketing strategy without the use of profiles. With profiles, you can get to know your customer base well by developing a certain understanding of your customers’ and prospects’ needs and desires. This whole process allows you to create offerings and content […]