Holiday marketing is part of the annual marketing strategy, which refers to the communication of special offers within selected holidays and special days of the year. The messengers of holiday marketing are holiday campaigns. They are prepared in the context of an individual holiday, and the main role is played
Advertising has always been based on knowledge of customers and target groups – the better the seller knows the buyer, the better he can adjust the communication and the more likely the purchase will occur. If in the old days this meant that a saleswoman knew customers personally and knew
BEX je najmočnejše orodje za obdelavo podatkov in uspešnejše poslovanje Customer intelligence (CI) je postopek zbiranja in analiziranja podatkov o kupcih ter njihovih navadah in aktivnostih za ustvarjanje poglobljenih in učinkovitejših odnosov s strankami ter za izboljšanje odločilnih procesov. S skupino multidisciplinarnih strokovnjakov na področju masovnih podatkov (Big Data), umetne
The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their
Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than
This article is brought to you by BehaviourExchange The Association of National Advertisers (ANA) last year reported that 75 percent of all U.S. marketers would consider using Influencer marketing and over 40 percent would increase spending in 2019. The study also notes that the types of social media influencers may
Social media is a powerful and effective tool if used properly. Through various platforms and channels, you can connect with customers worldwide within seconds. The big question is: how do you face up to competitors here? The marketing experts from BehaviourExchange are here to share some valuable tips with you.
According to the marketing experts at BehaviourExchange, you cannot create an effective and profitable content marketing strategy without the use of profiles. With profiles, you can get to know your customer base well by developing a certain understanding of your customers’ and prospects’ needs and desires. This whole process allows you
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