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A Quick Guide to Holiday Marketing

Holiday marketing is part of the annual marketing strategy, which refers to the communication of special offers within selected holidays and special days of the year. The messengers of holiday marketing are holiday campaigns. They are prepared in the context of an individual holiday, and the main role is played

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BehaviourExchange: Customer Intelligence

BEX je najmočnejše orodje za obdelavo podatkov in uspešnejše poslovanje

BEX je najmočnejše orodje za obdelavo podatkov in uspešnejše poslovanje Customer intelligence (CI) je postopek zbiranja in analiziranja podatkov o kupcih ter njihovih navadah in aktivnostih za ustvarjanje poglobljenih in učinkovitejših odnosov s strankami ter za izboljšanje odločilnih procesov. S skupino multidisciplinarnih strokovnjakov na področju masovnih podatkov (Big Data), umetne

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5 Simple Steps to Understanding What Your Customers Want

The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their

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How to build your social media presence from scratch

Social media is a powerful and effective tool if used properly. Through various platforms and channels, you can connect with customers worldwide within seconds. The big question is: how do you face up to competitors here? The marketing experts from BehaviourExchange are here to share some valuable tips with you.

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