BehaviourExchange logo

Which type of advertising is most effective in festive months?

Christmas Sale. Woman with a laptop and a selling display advertising. Marketing, advertising of holidays discount, internet and computer. New year.,Image: 580361070, License: Royalty-free, Restrictions: , Model Release: yes

We barely said goodbye to the Christmas and New Year holidays and Valentine’s Day is already at the door. Valentine’s Day is the next on the list of planned marketing campaigns, followed by Women’s Day and Mother’s Day in the first quarter. Easter will visit us in early April this year, so start preparing holiday campaigns as soon as possible. In this article, we highlighted some of the most types of advertising.

Google Ads – PPC advertising

With more than 2+ trillion searches a year, Google is definitely an advertising platform that should be included in the preparation of a campaign. On average, advertisers get a return of $8 for every dollar they invest in Google Ads. The average conversion rate is 17% for search advertising and 46% for display advertising.

Social media

3.8 billion users are active on social networks every day, which represents 50% of the world’s population. Facebook, Instagram, YouTube, LinkedIn, Pinterest and other social networks allow very precise targeting of target audiences – 27% of web users find new products through paid advertising on these platforms.

E-mail marketing

Be aware of the value of your email list. On it are users who have shown interest in your products or services in the past. They even entrusted their e-mail address to you in exchange for a free ‘treat,’ like an e-book, guide, or promotion. Thus, those people are more susceptible to take action with your brand as they already know you and, hopefully, trust you. It is no surprise then, that e-mail marketing averages about a 3,800% return on investment (ROI).


Television advertising combined with a digital advertising campaign and conversion rate optimization are among the types of advertising that give the best results. Short-term television advertising also boasts the highest ROI: 62% of the total profit generated by advertising.

Personalized advetising

Every type of advertising has the potential to be the best. Its goal is to reach users who are your audience and who are actually interested in your offer or service. This allows you to personalize advertising based on accurate user profiling (gender, age, geolocation, 800+ interests). The result is higher conversions and sales, as well as a highly cost-effective campaign.