Marketing

What makes a product legendary

by BEX Media • 05/03/2021

We think we cracked the code of successful products. If the product wishes to classify as legendary, it must satisfy customer’s basic human instincts: Self-Preservation Instinct, Sexual-Instinct and Social Instinct. How do those apply to products, you ask? Read on, my friend. #1 Self-preservation Instinct Your site must look “legit.” Obviously. The more professional it […]


What will the future of advertising look like without 3rd party cookies?

by BEX Media • 23/02/2021

A cookie is information about a user that a web browser stores on a computer or other smart device. This information is then used to identify, track and collect specific information about Internet users, such as preferences for certain pages and content or their online shopping habits. The most important for advertising are 3rd party […]


How satisfied are your customers? Find out!

by BEX Media • 23/02/2021

A satisfied customer is the best advertising for your product or service. The importance of the client’s holistic experience is increasingly coming to the forefront. In other words: not only must your product or service amazing, but the customer experience at all stages: pre-purchase (research), purchase (choice) and post-purchase (purchase evaluation), must exceed all expectations. […]


Top 10 Commercials Ever Made

by BEX Media • 19/02/2021

There are good commercials and then there are legendary ones. For your entertainment we have picked 10 of the best commercials ever made. Enjoy! #1 Match.com: “A Match Made in Hell” (2020) At number one we have Satan and 2020. Let the commercial speak for itself: #2 Progressive: “Pillows” (2020) An insurance company with a […]


Hello, I’m Bex! Want to explore artificial intelligence marketing trends in 2021?

by BEX Media • 16/02/2021

Have you ever chatted with a virtual assistant when searching for information about a product? Turned on the oven or heater at home via an app on your mobile device? Have you come across ads for products or services at a time when you were actually interested? Chatbots, Internet of Things (IoT), and dynamic personalised […]


5 rules for preparing attractive and effective B2B content

by BEX Media • 08/02/2021

A B2B (Business to Business) content strategy is part of a company’s marketing strategy that focuses on reaching target audiences through different types of content. In doing so, it does not communicate with the end user, but with the business entity. Most B2B marketing professionals effectively use a content strategy to achieve better brand recognition […]


7 tips for a successful mobile strategy

by BEX Media • 03/02/2021

To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we can quickly provide up-to-date information […]


Which type of advertising is most effective in festive months?

by BEX Media • 27/01/2021

We barely said goodbye to the Christmas and New Year holidays and Valentine’s Day is already at the door. Valentine’s Day is the next on the list of planned marketing campaigns, followed by Women’s Day and Mother’s Day in the first quarter. Easter will visit us in early April this year, so start preparing holiday […]


Why you must advertise during a crisis

by BEX Media • 20/01/2021

A decade after the last great economic crisis, a new recession is now on the horizon. In times like these, intuition tells us to keep costs as low as possible to keep our company alive. This makes sense to an extent, but at the same time, a crisis is the right time for some investments, […]


A Beginner’s Guide to Paid Online Traffic

by BEX Media • 20/01/2021

Web traffic is roughly divided into two parts: organic and paid. Organic traffic includes visitors who come to a site either based on search engine results or through links from other sites. Paid web traffic, on the other hand, includes all visitors who come to it through a paid ad. Organic marketing is based on […]