Data Driven-Marketing: How Data Can Improve Advertising

by BEX Media • 20/05/2019

The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity. Gaining insights into customer behavioral patterns plays a critical role in creating focused, targeted, or even personalized […]

3 Golden Rules of Successful Sales Sites (It’s all about the content…)

by BEX Media • 25/04/2019

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than giving visitors what they really […]

Customer Intelligence is the secret weapon of successful B2C companies

by BEX Media • 19/04/2019

Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has become the basis of any […]

Here are two good reasons why your business should give AI a chance

by BEX Media • 04/04/2019

Brought to you by BehaviourExchange When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider. However, while the implications seem massive, AI is here to stay in the world of customer service and the customer experience. Here […]

Why custom content is the future of marketing (and 78% of CMOs already know)

by BEX Media • 13/03/2019

The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game. Around 78% of CMOs believe that custom content is the future of marketing. Tailor content to your customers/audiences Spend time learning about your audience. […]

How micro-influencers can help you improve your company image and boost sales

by BEX Media • 21/02/2019

This article is brought to you by BehaviourExchange The Association of National Advertisers (ANA) last year reported that 75 percent of all U.S. marketers would consider using Influencer marketing and over 40 percent would increase spending in 2019. The study also notes that the types of social media influencers may differ. Some companies are working […]

Content marketing vs. inbound marketing: What is the difference?

by BEX Media • 11/02/2019

  This blog post is brought to you by BehaviourExchange Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on. Inbound vs. content marketing Once you know the […]

How to create customer profiles for a personalized content marketing strategy

by BEX Media • 15/01/2019

According to the marketing experts at BehaviourExchange, you cannot create an effective and profitable content marketing strategy without the use of profiles. With profiles, you can get to know your customer base well by developing a certain understanding of your customers’ and prospects’ needs and desires. This whole process allows you to create offerings and content […]

5 ways small B2B companies can use content marketing to generate more leads

by BEX Media • 09/01/2019

B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends for 2019 show that even B2B companies need to address this issue. 1. Clearly define the goals you wish to achieve with content marketing If your content marketing is not aligned with your goals, you either […]

Emotions in marketing: Learn how to reach your customers’ hearts!

by BEX Media • 19/12/2018

Buying decisions, however rational they may seem, are usually heavily influenced by emotions. With this in mind, you should immediately ask yourself a question: how can I address the emotions of the customers in order to sell them my product? Well, there are several ways you can go at it. Positive or negative? People can […]