Brought to you by BehaviourExchange When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider. However, while the implications seem massive, AI is here to stay in the world of customer service
This article is brought to you by BehaviourExchange The Association of National Advertisers (ANA) last year reported that 75 percent of all U.S. marketers would consider using Influencer marketing and over 40 percent would increase spending in 2019. The study also notes that the types of social media influencers may
This blog post is brought to you by BehaviourExchange Marketing has never been as confusing as it is today. Experts operate with terms such as inbound marketing, content marketing, account-based marketing, outcome marketing, agile marketing, influencer marketing, email marketing, event marketing, experiential marketing and so on. Inbound vs. content
According to the marketing experts at BehaviourExchange, you cannot create an effective and profitable content marketing strategy without the use of profiles. With profiles, you can get to know your customer base well by developing a certain understanding of your customers’ and prospects’ needs and desires. This whole process allows you
B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends for 2019 show that even B2B companies need to address this issue. 1. Clearly define the goals you wish to achieve with content marketing If your content marketing is not aligned
Buying decisions, however rational they may seem, are usually heavily influenced by emotions. With this in mind, you should immediately ask yourself a question: how can I address the emotions of the customers in order to sell them my product? Well, there are several ways you can go at it.
The holiday season is here us and businesses are hoping that months and months of planning and marketing efforts will pay off and that their offerings will reach the right shopper at the right moment. A thoughtful shopper does his homework Thoughtful shoppers want to be the best gift-giver of
The article is brought to you by the marketing experts at BehaviourExchange What do the two buzzwords actually mean in concrete terms? What unites both is a foundation of data. But how can artificial intelligence (AI) and customer experience (CX) really be meaningfully and profitably integrated into marketing? Artificial intelligence and
In order to become more profitable and competitive, many companies are faced with the challenge of cutting costs. The marketing experts at BehaviourExchange prepared a Top 5 list of advice that will help you find and make use of your savings potential. Cut the costs (and not the effect) The easiest
This article is brought to you by the marketing personalization experts at BehaviourExchange Marketing has changed significantly over the last two decades and one of the most important recent marketing trends is personalization. Technological advancement in recent years brought about new opportunities for ever more accurate targeting and personalization of
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