Posts By: BEX Media

Personalization and Other Benefits of Customer Intelligence Used Right

by BEX Media • 23/10/2020

There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in your most important customer KPIs.  […]

5 Simple Steps to Understanding What Your Customers Want

by BEX Media • 22/10/2020

The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their needs. All the products and […]

What is Customer Intelligence anyway?

by BEX Media • 12/10/2020

Simply put, customer intelligence or CI is the process of gathering and analyzing various information about customers and their (mainly online) activities. This pursuit helps retailers and businesses build deeper and more effective relationships with their buyers and improve their organizations’ strategic decision-making by providing valuable insights into the customer base. Customer intelligence (CI) has thus […]

NEW: The use of BEX profiles on Google and Social Media

by BEX Media • 02/10/2020

In addition to the existing BEX personalized advertising on news and content media, we now also enable the use of BEX profiles on Google and social media. You will be able to create specific target groups in one place, thus linking all activities into a comprehensive advertising campaign and increasing the effectiveness of advertising. Using […]

Uporabite BEX profile za komunikacijo na Googlu in družbenih medijih

by BEX Media • 29/09/2020

Poleg obstoječega BEX personaliziranega oglaševanja, vam dodatno k možnostim oglaševanja na novičarskih in vsebinskih medijih, omogočamo uporabo BEX profilov sedaj tudi na Googlu in družbenih medijih. Na enem mestu boste lahko oblikovali posebne ciljne skupine ter tako povezali vse aktivnosti v celovito oglaševalsko kampanjo, s tem pa še povečali učinkovitost oglaševanja. Z uporabo BEX profilov […]

”Businesses who adopt AI could increase their value by 120 percent”

by BEX Media • 17/06/2020

New research from McKinsey and Quantumblack suggests UK businesses adopting AI could see their value increase by 120 percent within a decade. AI overall could provide a 22 percent GDP boost worth millions to the UK economy, according to the research. Furthermore, the researchers warn that firms which do not integrate AI into their day-to-day […]

Data Driven-Marketing: How Data Can Improve Advertising

by BEX Media • 20/05/2020

The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity. Gaining insights into customer behavioral patterns plays a critical role in creating focused, targeted, or even personalized […]

3 Golden Rules of Successful Sales Sites (It’s all about the content…)

by BEX Media • 25/04/2020

Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than giving visitors what they really […]

Why your company needs to start working on its AI strategy ASAP

by BEX Media • 24/04/2020

There is no doubt that Artificial Intelligence (AI) is essentially a transformative technology. You may think ”yeah, that is something for tech giants and digital innovators, my online store / B2B service company / tourist company / charity organization surely couldn’t find a use for this complicated technology”. Well, think again. Although at this moment […]

Customer Intelligence is the secret weapon of successful B2C companies

by BEX Media • 19/04/2020

Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has become the basis of any […]