Today, the most successful companies look for unique ways to differentiate from their competitors. They work on deep customer understanding in order to create the best customer experience while growing their business. Top companies cultivate resiliency, creativity, customer-obsession, and adaptability. We’re living in the age of the customer, so it’s
The fact is that “73% of companies with above-average customer experience perform better financially than their competitors.” One of the best ways to improve customer experience is to personalize it. Here are 5 advantages you will have over your competition, if you use Customer Intelligence (CI). CI allows you to know
We think we cracked the code of successful products. If the product wishes to classify as legendary, it must satisfy customer’s basic human instincts: Self-Preservation Instinct, Sexual-Instinct and Social Instinct. How do those apply to products, you ask? Read on, my friend. #1 Self-preservation Instinct Your site must look “legit.”
Some things change, some things stay the same. SEO is the backbone of a successful company. Find out here what you have to do in 2021 to stay (or come) on top. #1 UX A customer goes to your website from search, does not find what she is looking for
Scenario 1: You paid for a product or service and found that you got a pig in the poke. You dial the customer service number and the answering machine kindly informs you to wait for a free operator. But you never reach your turn. You give up the endless wait,
Smartphone sales have been declining for two years in a row, so tech giants like Facebook, Microsoft and Apple are battling over who will offer the market the next ‘big thing’ that will bring about a new tech boom. It seems they all agree that that will be augmented reality
A cookie is information about a user that a web browser stores on a computer or other smart device. This information is then used to identify, track and collect specific information about Internet users, such as preferences for certain pages and content or their online shopping habits. The most important
A satisfied customer is the best advertising for your product or service. The importance of the client’s holistic experience is increasingly coming to the forefront. In other words: not only must your product or service amazing, but the customer experience at all stages: pre-purchase (research), purchase (choice) and post-purchase (purchase
There are good commercials and then there are legendary ones. For your entertainment we have picked 10 of the best commercials ever made. Enjoy! #1 Match.com: “A Match Made in Hell” (2020) At number one we have Satan and 2020. Let the commercial speak for itself: #2 Progressive: “Pillows” (2020)
Have you ever chatted with a virtual assistant when searching for information about a product? Turned on the oven or heater at home via an app on your mobile device? Have you come across ads for products or services at a time when you were actually interested? Chatbots, Internet of
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
