The fact is that “73% of companies with above-average customer experience perform better financially than their competitors.” One of the best ways to improve customer experience is to personalize it. Here are 5 advantages you will have over your competition, if you use Customer Intelligence (CI). CI allows you to know
A B2B (Business to Business) content strategy is part of a company’s marketing strategy that focuses on reaching target audiences through different types of content. In doing so, it does not communicate with the end user, but with the business entity. Most B2B marketing professionals effectively use a content strategy
To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we
A decade after the last great economic crisis, a new recession is now on the horizon. In times like these, intuition tells us to keep costs as low as possible to keep our company alive. This makes sense to an extent, but at the same time, a crisis is the
Marketing is constantly changing and evolving. Younger audiences thus no longer respond to the form of communication that was considered effective some time ago. Many companies today use a less intrusive and often more successful tactic than traditional marketing: influencer marketing. The role of influencers in marketing The first step
Holiday marketing is part of the annual marketing strategy, which refers to the communication of special offers within selected holidays and special days of the year. The messengers of holiday marketing are holiday campaigns. They are prepared in the context of an individual holiday, and the main role is played
Simply told, Customer Intelligence or CI is the process of collecting and analysing various customer information and data gathered from their online activities. Marketing practices based on complex customer data help retailers and companies establish deeper and more effective relationships with consumers as well as improve the strategic decision-making of
The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today. Sociodemographic targeting – readily available but not very precise Sociodemographic targeting
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
