Customer Intelligence is the secret weapon of successful B2C companies
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has become the basis of any […]
Here are two good reasons why your business should give AI a chance
Brought to you by BehaviourExchange When you’re already fully occupied by daily business, the thought of integrating artificial intelligence (AI) into your customer service and customer experience strategy can seem too daunting to consider. However, while the implications seem massive, AI is here to stay in the world of customer service and the customer experience. Here […]
Color trends in web design 2019 – which colors are right for your website?
Brought to you by BehaviourExchange Does the color choice of a website play a role in keeping users on a site for longer and convincing them of the achievements of a company? The answer to that is as brief as it is astounding – it is yes. Innovative companies often test a variety of methods […]
2019 MARKETING ESSENTIALS: Social segmentation and personalization
According to the marketing experts at BehaviourExchange, consumers are constantly surrounded and overseen by digital technologies that are evolving very rapidly, therefore they expect the same progress and increase in usefulness from marketing, ads, and brands as a whole. People today no longer really find it disturbing when Google correctly predicts what they’re searching for […]
5 ways small B2B companies can use content marketing to generate more leads
B2B content marketing is a big challenge for many small businesses with small marketing departments. However, the content marketing trends for 2019 show that even B2B companies need to address this issue. 1. Clearly define the goals you wish to achieve with content marketing If your content marketing is not aligned with your goals, you either […]
3 major shifts marketers should get ready for in 2019, according to Google
For marketers, every year brings new challenges and insights. And it’s never been more important to stay ahead of the curve. That is why Google asked industry experts to share their predictions for the future of marketing. What’s new in 2019 1. Voice marketing Demand for voice-assisted speakers is booming. According to Canalys, a marketing, […]
Emotions in marketing: Learn how to reach your customers’ hearts!
Buying decisions, however rational they may seem, are usually heavily influenced by emotions. With this in mind, you should immediately ask yourself a question: how can I address the emotions of the customers in order to sell them my product? Well, there are several ways you can go at it. Positive or negative? People can […]
3 findings that will shift your marketing strategy in 2019
Are you aware that 84% of Americans are shopping for something at any given time? This is just one of Google’s more interesting marketing insights for 2018. The most interesting 2018 consumer insights to keep in mind in 2019 Consumer insights are the basis for any marketing strategy. Here are some interesting insights you’ll want to remember […]
The 5 most important marketing trends for 2019
Autumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do “differently” is essential. What are the key trends for the coming year, and how can you optimally prepare for […]
Cut back your marketing costs and boost sales at the same time!
In order to become more profitable and competitive, many companies are faced with the challenge of cutting costs. The marketing experts at BehaviourExchange prepared a Top 5 list of advice that will help you find and make use of your savings potential. Cut the costs (and not the effect) The easiest way to save marketing money […]