Making advertising relevant to the recipient’s interests, wants, and needs is the first step toward a better online user experience. For marketers, this is also a very effective approach to reaching consumers. Thus, solutions that use customer data to create and position tailored ads, are increasingly in-demand today. Retargeting Retargeting
Advertising has always been based on knowledge of customers and target groups – the better the seller knows the buyer, the better he can adjust the communication and the more likely the purchase will occur. If in the old days this meant that a saleswoman knew customers personally and knew
There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
