5 reasons why you should pay more attention to personalized advertising
Advertising has always been based on knowledge of customers and target groups – the better the seller knows the buyer, the better he can adjust
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Advertising has always been based on knowledge of customers and target groups – the better the seller knows the buyer, the better he can adjust
As demand and revenues in the Telco industry shift from voice traffic to data, customer experience becomes key. On a voice-based system, calls were made
BEX je najmočnejše orodje za obdelavo podatkov in uspešnejše poslovanje Customer intelligence (CI) je postopek zbiranja in analiziranja podatkov o kupcih ter njihovih navadah in
Understanding customers and their behaviors is a critical element of any online retailer’s success. With the emergence of new devices and platforms, retailers must optimize
One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a
There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all
The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products
Simply put, customer intelligence or CI is the process of gathering and analyzing various information about customers and their (mainly online) activities. This pursuit helps retailers
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.