Understanding your customers is the secret of successful selling Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In order to gain this advantage, to find more customers and to increase customer loyalty, businesses need to target the right prospects with the right
A company’s success in achieving customer-centricity and customer loyalty is no longer a differentiator. But, it has become a matter of survival. Customer experience is continually evolving as technology and customer demands change. Just because a company was once customer-centric doesn’t mean it still is in 2021. Many companies aim
Today, the most successful companies look for unique ways to differentiate from their competitors. They work on deep customer understanding in order to create the best customer experience while growing their business. Top companies cultivate resiliency, creativity, customer-obsession, and adaptability. We’re living in the age of the customer, so it’s
We think we cracked the code of successful products. If the product wishes to classify as legendary, it must satisfy customer’s basic human instincts: Self-Preservation Instinct, Sexual-Instinct and Social Instinct. How do those apply to products, you ask? Read on, my friend. #1 Self-preservation Instinct Your site must look “legit.”
A cookie is information about a user that a web browser stores on a computer or other smart device. This information is then used to identify, track and collect specific information about Internet users, such as preferences for certain pages and content or their online shopping habits. The most important
A satisfied customer is the best advertising for your product or service. The importance of the client’s holistic experience is increasingly coming to the forefront. In other words: not only must your product or service amazing, but the customer experience at all stages: pre-purchase (research), purchase (choice) and post-purchase (purchase
There are good commercials and then there are legendary ones. For your entertainment we have picked 10 of the best commercials ever made. Enjoy! #1 Match.com: “A Match Made in Hell” (2020) At number one we have Satan and 2020. Let the commercial speak for itself: #2 Progressive: “Pillows” (2020)
Have you ever chatted with a virtual assistant when searching for information about a product? Turned on the oven or heater at home via an app on your mobile device? Have you come across ads for products or services at a time when you were actually interested? Chatbots, Internet of
A B2B (Business to Business) content strategy is part of a company’s marketing strategy that focuses on reaching target audiences through different types of content. In doing so, it does not communicate with the end user, but with the business entity. Most B2B marketing professionals effectively use a content strategy
To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
