Category: Marketing

As data collection has become more sophisticated, content personalization has gotten easier in some ways and more complicated in others. Starting out as a buzzword, this marketing approach now determines the way companies communicate with its customers. People actually demand personalized content Attention has become a precious commodity in the

Businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. However, building a website’s traffic is one thing. Converting traffic into sales is quite another. Don’t get lost in the noise In a world where users are constantly bombarded with content

The term banner blindness (also ad blindness) is used when visitors to a website do not perceive banner ads or other elements and content that they perceive as advertisements. Ads can be found almost anywhere on the internet. They traditionally have standard sizes and are placed in specific places on