The fact is that “73% of companies with above-average customer experience perform better financially than their competitors.” One of the best ways to improve customer experience is to personalize it. Here are 5 advantages you will have over your competition, if you use Customer Intelligence (CI). CI allows you to know
A satisfied customer is the best advertising for your product or service. The importance of the client’s holistic experience is increasingly coming to the forefront. In other words: not only must your product or service amazing, but the customer experience at all stages: pre-purchase (research), purchase (choice) and post-purchase (purchase
Simply told, Customer Intelligence or CI is the process of collecting and analysing various customer information and data gathered from their online activities. Marketing practices based on complex customer data help retailers and companies establish deeper and more effective relationships with consumers as well as improve the strategic decision-making of
As demand and revenues in the Telco industry shift from voice traffic to data, customer experience becomes key. On a voice-based system, calls were made out of necessity, so poor quality didn’t impact your wish to make a call. When revenue depends on customer satisfaction Data is different. When data
Understanding customers and their behaviors is a critical element of any online retailer’s success. With the emergence of new devices and platforms, retailers must optimize their strategy across more customer touchpoints than ever. What to do with all the information The abundance of touchpoints can result in a highly fragmented
One of the biggest business challenges in the 21st century is to fully live up to the promise of data-driven decision making. Companies invested a lot of money and resources in building data warehouses, customer data platforms, and data tracking strategies over the past years. But more often than not,
There is no better way to gain a detailed as well as holistic view of your customers. With the help of customer intelligence (CI), you can change all of your customer interactions to be data-driven and highly personalized. This, in turn, will generate increased customer satisfaction, loyalty, and retention, leading to increases in
The key to successful marketing lies in understanding what your customers want. Armed with the right customer data you can deliver content, offers, and products that appeal to customers. And better customer engagement drives conversions and increases sales. 1. At the core of every B2B and B2C business are customers and their
Simply put, customer intelligence or CI is the process of gathering and analyzing various information about customers and their (mainly online) activities. This pursuit helps retailers and businesses build deeper and more effective relationships with their buyers and improve their organizations’ strategic decision-making by providing valuable insights into the customer base.
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
