Simply put, customer intelligence or CI is the process of gathering and analyzing various information about customers and their (mainly online) activities. This pursuit helps retailers and businesses build deeper and more effective relationships with their buyers and improve their organizations’ strategic decision-making by providing valuable insights into the customer base.
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today. Sociodemographic targeting – readily available but not very precise Sociodemographic targeting
In addition to the existing BEX personalized advertising on news and content media, we now also enable the use of BEX profiles on Google and social media. You will be able to create specific target groups in one place, thus linking all activities into a comprehensive advertising campaign and increasing
Poleg obstoječega BEX personaliziranega oglaševanja, vam dodatno k možnostim oglaševanja na novičarskih in vsebinskih medijih, omogočamo uporabo BEX profilov sedaj tudi na Googlu in družbenih medijih. Na enem mestu boste lahko oblikovali posebne ciljne skupine ter tako povezali vse aktivnosti v celovito oglaševalsko kampanjo, s tem pa še povečali učinkovitost
New research from McKinsey and Quantumblack suggests UK businesses adopting AI could see their value increase by 120 percent within a decade. AI overall could provide a 22 percent GDP boost worth millions to the UK economy, according to the research. Furthermore, the researchers warn that firms which do not
The word Big Data has been on everyone’s lips for some time now. The generation and collection of data is, after all, nothing new. The meaningful use of this data, however, is a fairly fresh challenge and opportunity. Gaining insights into customer behavioral patterns plays a critical role in creating
Many retailers offer excellent products or unique services but fail to effectively present them to visitors of their sites. Big and established businesses, as well as small startups, often do not distinguish between ‘classic’ and modern online marketing. They fill their websites with ads and fantastic promotional verbiage rather than
There is no doubt that Artificial Intelligence (AI) is essentially a transformative technology. You may think ”yeah, that is something for tech giants and digital innovators, my online store / B2B service company / tourist company / charity organization surely couldn’t find a use for this complicated technology”. Well, think
Observing, analyzing and understanding the behavior of online visitors and customers are all part of an exciting modern marketing tactic, called Customer Intelligence (CI). Let us look at just some of the reasons why CI forms the heart of the BehaviourExchange platform. A smart tactic for smart businesses Customer Intelligence has
The web is constantly evolving, and audiences are evolving right along with it. That is why, businesses and CMOs need to evolve, too if they hope to stay ahead of the game. Around 78% of CMOs believe that custom content is the future of marketing. Tailor content to your customers/audiences Spend
The BehaviourExchange team of experts in artificial intelligence, machine learning, IT, psychology, online content and online marketing is working hard to make online world a better place. For businesses, as well as for individual users.
