We barely said goodbye to the Christmas and New Year holidays and Valentine’s Day is already at the door. Valentine’s Day is the next on the list of planned marketing campaigns, followed by Women’s Day and Mother’s Day in the first quarter. Easter will visit us in early April this
A decade after the last great economic crisis, a new recession is now on the horizon. In times like these, intuition tells us to keep costs as low as possible to keep our company alive. This makes sense to an extent, but at the same time, a crisis is the
Web traffic is roughly divided into two parts: organic and paid. Organic traffic includes visitors who come to a site either based on search engine results or through links from other sites. Paid web traffic, on the other hand, includes all visitors who come to it through a paid ad.
Sales page conversion rates average about 2 percent. This means that for every 100 visitors, two new customers can be expected. And honestly, that’s a pretty good conversion rate. Many websites have only a 0.1 to 0.2 percent conversion rate from visitor to customer. In order to gain a single customer, these sites must
You’ve set up your online store, carefully selected and tested products, advertised on select social networks and the Google Network. The design and navigation are user friendly. The products are presented with quality pictures, video presentations and informative descriptions, but visitors still leave the store without buying or leave the
Marketing is constantly changing and evolving. Younger audiences thus no longer respond to the form of communication that was considered effective some time ago. Many companies today use a less intrusive and often more successful tactic than traditional marketing: influencer marketing. The role of influencers in marketing The first step
In times of crisis, the old wisdom is proven true. Someone’s misfortune can be great a great opportunity for others. It is no different today, when because of the pandemic, some are closing down companies while others are failing to meet demand. When crisis becomes opportunity Perhaps the most obvious
Holiday marketing is part of the annual marketing strategy, which refers to the communication of special offers within selected holidays and special days of the year. The messengers of holiday marketing are holiday campaigns. They are prepared in the context of an individual holiday, and the main role is played
Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the site on which it appears. The main advantage of native ads is that they are less intrusive and do not disturb the user experience of
Simply told, Customer Intelligence or CI is the process of collecting and analysing various customer information and data gathered from their online activities. Marketing practices based on complex customer data help retailers and companies establish deeper and more effective relationships with consumers as well as improve the strategic decision-making of
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